Meeting business requirements through mass influencing & creative excellence
An American photo and media sharing social networking service known as Instagram commonly called Insta has become the fastest tool to grow your business in the 21st century. It is owned by Facebook.
Statistics suggest that there are 800 million active users on social media platforms. And here are some interesting facts that you would be stunned to know. Out of those millions of people who hover on Social platforms close to 1 billion people use Instagram every month out of which 500 million people use Instagram Stories every day; approximately 89% of users are outside the United States. As per the latest survey report from Facebook 70 million users are from Brazil, 69 million users are from India, 59 million users are from Indonesia, and 40 million users are from Russia. Further, it has been found that almost 63% of the users log in at least once every day to check updates. 42 % of users check their accounts multiple times a day. Reports suggest that the brands that are flashed in Insta stories are influencing 62% of people and the average time spent on Instagram is 28 minutes per day.
Therefore it is clear that the popularity of Instagram is constantly on the rise and it works as a great platform for business houses who want to promote their products and services.
Any size of business can thrive
Instagram gives a platform to every business irrespective of its size, age, or service. Be it a small partnership firm that is just flapping its wings to fly or a big multinational company that has reached the sky. With millions of users, Instagram gives equal opportunities to everybody. Even a small strategy of one post per day can change the whole scenario for the company.
Instagram has become a medium of earning for businesses
Instagram has evolved over the years, to meet the requirements of users they come up with various programs. These programs with unique features are immensely successful in grabbing user attention. The latest program is called stoppable posts, and they allow businesses to add tags to the products in their photos with links that include a product description, and price. Further, they also provide a facility where the users can purchase products online directly through Instagram. This new service easily attracts potential customers to business sites driving sales. As per the latest statistics from Facebook, over 72% of people who are using Instagram use these social platforms to purchase products.
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Stories make your business relatable
As mentioned above 62% of people who are using Instagram are getting influenced by the brands that they see on Instagram stories. Instagram thrives on making people feel that they are much more than just a virtual corporation without a face. People can use different features to establish their presence on social sites. Instagram stories along with living posts work best to build a positive impression among the target audience.
Business houses can promote their businesses and reach out to people by highlighting their work environment through life stories. Further, they can also create impressive videos that have insights on the manufacturing of a product and collect the feedback of their audience through live sessions that are held between the companies and their audiences.
Instagram live posts are also an excellent way to build rapport, trust, and credibility with followers, as well as showing that there’s a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.
Instagram allows teaming up with Influencers
There are two types of audiences on social media platforms. First are the users and second are the influencers. Social media influencers are celebrities who promote a brand or product and help them reach their target audience. Influencers can easily promote business through their posts since they already have millions of users following them.
Increases the visibility of your business with hashtags
Hashtags are essentially keywords that summarize what your post is saying. Popular Instagram hashtags such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat, and Calvin Klein’s #MyCalvins have rocked the industry, becoming pop culture cornerstones that have made these popular companies even more recognizable and beloved.
Helps in effective communication with prospective customers
Every business whether it is run by an individual or a company thrives towards recognition. Their main focus is on letting people know that they exist. How about the opportunity to engage with customers daily? On Instagram, the number of likes and shares determines the percentage of visibility of your posts.
Makes your business mobile
The biggest advantage of Instagram is that it makes your business mobile. It is a proven fact that 90% of your target audience is on social platforms while on their move. With the invention of Smartphones, the percentage is constantly on the rise. Statistics suggest that the people visiting Instagram are 10 times more than of Facebook.
Helps you watch over your competitors
Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers. You can also get details of the strategies used by your competitors by seeing their post types the time of their posts and so on. These detailed insights help you get a clear picture of the market.
Helps You Get Creative
A great benefit of the photo-sharing app is the creativity it provides. The marketing teams are continuously coming up with new strategies on how to draw followers and retain the attention of existing clients. Show the public that your brand has personality and that it is cool to shop with you by mixing it up with contests, shootouts, vivid images, interactive videos, and more.
After having a look at these benefits it is clear that the percentage of people visiting Instagram has surpassed some of the most popular social sites that include Facebook. The only way we can get in touch with thousands of people is by developing a presence on Instagram. Taking the traditional path to market your business even after knowing all these benefits is nothing but pure ignorance of millions of potential customers. So it is high time you take these tips and information to make a mark on Instagram. Your bottom line will be glad that you did.