7 Reasons Why LinkedIn Should Be a Part of Your Content Strategy

LinkedIn has grown exponentially in recent years, becoming a critical point of outreach for professionals and marketers. So much so, that the social networking platform is an excellent place for B2B content and social media marketing. The network enables businesses of all sizes to build sustainable relationships, establish leadership, gain critical insights and generate organic leads. It is also a great platform to conduct market research and build an online community or tribe for your business. Are you still unsure whether you want to leverage LinkedIn for your content strategy? If so, then read on to find out about the top seven reasons why you should use LinkedIn as a part of your content strategy.

7 Reasons Why LinkedIn Should Be a Part of Your Content Strategy infographics 12

1. Brand awareness and credibility

Every second, over two professionals sign up on LinkedIn, making it a haven for professional contacts and networking. Also, for many such companies which are having the right online presence is critical, as they deal with legal, banking and other financial services. Such companies can leverage features to reach out to a variety of representatives, companies and executives to improve their credibility, reputation and visibility.

2. Thought leadership

Many LinkedIn features enable users to grow as an influencer or thought leader. This is crucial for leaders within the legal and finance spheres wherein people constantly need advice. Therefore, for services which work in such fields, having an active LinkedIn following can be a healthy sign. Such companies can use the platform to share insightful advice, curious instances and other thoughts to establish themselves as industry experts. Furthermore, participating in LinkedIn communities and answering questions help you gain traction on the network.
One of the best things about LinkedIn is that it is an ideal place to generate targeted and high-quality leads. For companies within the insurance and banking sphere, the need for highly specific leads is paramount. Marketing on LinkedIn enables them to capture such leads as it is much more efficient than sending out a flyer email to your entire contact list. A LinkedIn account gives you an opportunity to reach out to relevant individuals who need your service.

4. Gain insights

LinkedIn offers several features that can help companies identify leads, engage with them and gain an understanding of their requirements. It is also a great platform to test ideas and gain market research, as it contains several different types of users. As a result, companies within the finance and insurance sphere can gauge user pain points so that they deploy required services and capture a better market share. Access to professionals from various levels of management, enables such companies to make use of efficient marketing techniques and content strategies.

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5. Customer Relationship Management

Customers are king in all fields, and this holds true for finance and asset management as well. LinkedIn allows companies in these fields to gain a better perspective regarding their audience and build better relationships with them. By continually providing useful information and relevant updates, you can keep your audience engaged and interested.

6. Build Traffic

LinkedIn allows companies of all types and sizes to reach out to more people. Sharing relevant information and anecdotes on LinkedIn helps businesses dealing in Finance and Banking reach out to more people. This enables you to drive targeted traffic into your website by acting as a hub for sharing industry-relevant or business-specific content.

7. Create the right context

To have an efficient content strategy means to reach the right audience, at the right time within the proper context. While this proves to be a significant challenge for B2B marketers within finance and banking, leveraging LinkedIn creatively can help them overcome this hurdle. There is no use hitting people on social groups with professional and legal advice when they don’t require it. However, since people approach LinkedIn looking for advice, finance advisory firms can leverage the situation and provide the required content.
Why linked in is important
As you can see from the points mentioned above, LinkedIn is an essential network when it comes to formulating and implementing your content strategy as a finance/banking advisory firm. Not only does it help you pick out what strategies work, but it also helps you successfully implement them. So, what are you waiting for? Get on LinkedIn and share financial information and other news it to reach out to as many potential customers as possible!
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